News

After establishing distribution and operations based in Eagle, Colo, Direct Alpine is now making its official debut at the 2018 Outdoor Retailer + Snow Show in January 2018. Visit the brand at the upcoming show - booth SL-27130 - or contact Tony Chalakov (tony@xcosports.com) to book a retailer appointment or Theresa Graven (Theresa@treehousepr.com) for media appointments. 

Also, you can win an amazing jacket in our daily giveaway or take part in our pro purchase sale. See you at the show!

Direct Alpine, the technical outdoor wear made in the Czech Republic, will now be available for sale in North America as the brand makes its debut at the 2018 Outdoor Retailer + Snow Show in January 2018.

As a critical first step, the brand established distribution and operations based in Eagle, Colo. The central location in the Rocky Mountains allows better service and infrastructure for retailers, including faster delivery times and greater flexibility to adapt to seasonal trends. As a new brand, now entering the US market, the company can provide the retailers with special offers and conditions.

“The first goal was to secure distribution in Colorado,” says Tony Chalakov with Direct Alpine. “This allows us to provide quality service for retail partners, while keeping prices competitive for our North American customers. Colorado is extremely supportive of the outdoor industry, and most importantly the location allows us to stay rooted in the outdoors.”

Headquartered in the Czech Republic, Direct Alpine produces 95-percent of its product collection in Europe, adhering to strict environmental and manufacturing standards. This provides full oversight into the design and production processes, from CAD drawings and sewing to product testing and quality control. Recognized for technical apparel innovation and a commitment to sustainability, Direct Alpine offers the latest technologies, premium materials, and a distinguishably European approach to design.

Following the brand’s growing success in Europe and Asia, Direct Alpine brings its unique value proposition to the North American market. Today’s outdoor consumer is looking to standout in the ‘sea of sameness’, while also being conscious of where and how their gear is made. Direct Alpine meets the growing demand for styles and colors made popular in the European alpine community, sought after by a growing demographic of athletes that want to look different, but without the environmental impact or social implications of gear made in China or Sri Lanka.

Visit Direct Alpine at the upcoming 2018 Outdoor Retailer + Snow Show in Denver, January 2018, at Booth: 27130-SL. Contact Tony Chalakov (tony@xcosports.com, +1 970 515 3535) to book a retailer appointment or Theresa Graven (Theresa@treehousepr.com, +1 970 764 7783) for media appointments.

Built for high mountain environments, Direct Alpine is the direct route to the top, goal or given purpose, without any deviations, sidesteps or compromises. Since 1997 the brand is known for technical apparel innovation with an excellent ratio of functionality, quality and value, backed by a three-year warranty. Headquartered in Europe, Direct Alpine produces 95-percent of its product collection in the Czech Republic, to the utmost environmental standards. Over the years and mostly through word of mouth, Direct Alpine is sold in 24 countries worldwide.

Nature Friendly® and Nature Top Friendly® designations provide transparency into Direct Alpine’s manufacturing, sourcing and supply chain. All work is performed based on a deep respect and love for nature. The vast majority of Direct Alpine’s development and production is performed in developed countries, to the highest environmental standards in the world, including the European Union, Japan, South Korea and the USA. These nations not only have higher ecological standards, but also provide safer workplaces, better environmental protection and greater transparency. 

What we mean:

Nature Friendly® clothing is assembled from materials sourced from other developed countries outside of Europe, such as Japan, South Korea or the USA. These countries adhere to maximum environmental standards where all waste is liquidated ecologically and no harmful substances are introduced to the environment. The Nature Friendly® line is always produced in Europe, most often in the Czech Republic, adhering to some of the highest statutory environmental and workplace standards in the world.

Nature Top Friendly® clothing is exclusively manufactured and sourced in European countries. In practice this means during the production or dyeing of fabrics all waste is ecologically liquidated and waste water is treated (recycled?) when it comes out of the factory. Sourcing and manufacturing within European countries drastically minimizes the carbon footprint caused by shipping goods over long distances. Certain products in this collection are also manufactured from recycled material or can be recycled easily.

The process starts with the inspiration found in nature, from a need to be in harmony with the elements to the comfort and freedom to keep going. Each detail is obsessed over, taking serious consideration into the needs of the mountaineer, climber, skier and adventurer. Textiles are sourced from manufacturers adhering to the world’s highest environmental standards, then tested in the harshest mountain conditions. The best materials are combined with the latest technologies to empower creative, modern designs that eliminate product failure, improve durability and reduce weight. Testing is conducted with members of the mountain service, professional mountain guides, product managers, and athletes. In short, anyone who’s ever sought freedom in the mountains and needs quality, dependable clothing.